Nokia revamps Symbian OS for India :
In the course of the next one year, Nokia plans to introduce up to 10 new Symbian-based smartphones in the country. According to Deloitte estimates, the company commands about 49 per cent of the market share in India.
Nokia is set to launch the N8, E7, C7 and C6-01 with the new Symbian
Anna software update, which includes a number of user experience
improvements. Symbian Anna is an update to the existing Symbian
operating system (OS), and has been driven almost entirely by consumer
feedback. The update would bring a faster web browser, new icons for its
main interface, an update to Ovi Maps and enhanced security features. A
new split-screen view would also be introduced.
“The Symbian Anna upgrade gives users a set of new icons, a faster
web browser, improved text input and enhanced maps. In other words, your
phone would get a free make-over,” says Nokia India’s
recently-appointed director (marketing), Viral Oza, adding by September,
even existing owners of these devices would be able to download Symbian
Anna. He said Symbian and Windows Phone 7 would co-exist until at least
2012. “Nokia has invested an enormous amount in Symbian, and we would
continue to support Symbian devices till 2016,” he asserts.
Talking about the Symbian Anna features, Oza says, “Even business
users would benefit from the improved instant messaging with Microsoft
Communicator Mobile email enhancements, including full-meeting request
support and business grade security, with hardware accelerated
encryption. It also offers easy and secure intranet access for people
who want to get on their company intranet.”
Earlier, announcing the launch of dual-SIM devices at a global event,
Nokia chief executive Stephen Elop said, “Innovation is at the heart of
our strategy, and today, we took important steps to demonstrate a new
pace of innovation at Nokia. It's the beginning of a new era for Nokia."
Elop also underlined the company’s attempt to fortify its entry-level
device offerings. Nokia recently introduced the C-series devices,
including dual and single SIM options, with advanced web and maps
experience for Series 40 (the earlier version of Symbian operating
system) phone users, as well as the choice of a touch screen or a
keypad.
Oza says entry-level and feature phones would be important for Nokia
in India, where value proposition is the key while buying a new device.
Giving users relevant software and services along with the devices is
also critical to maintaining its position. With eight million downloads a
week on its Ovi Store, close to two million email activations and six
million music tracks on its store, Oza insists the company is
streamlining the software division to match the needs of smartphone
users. The company has already announced its intention to its combine
the Navteq mapping unit with its location-based services business.
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